Sex, drugs and alcohol: Tips for watching Super Bowl commercials - Tucson News Now

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

  • Local newsMore>>

  • Steve Bannon accepts award, draws protest in Tucson

    Steve Bannon accepts award, draws protest in Tucson

    Saturday, November 18 2017 11:17 PM EST2017-11-19 04:17:02 GMT
    Bannon accepted the award Saturday night from the Brian Terry Foundation (Source: Tucson News Now).Bannon accepted the award Saturday night from the Brian Terry Foundation (Source: Tucson News Now).

    A former member of President Trump’s Administration, Steve Bannon, was in Tucson on Saturday night to receive an award. But many Tucsonans stood in opposition to Bannon’s visit because of his views and ties to Breitbart News, a conservative network. Steve Bannon was the keynote speaker at the Brian Terry Foundation Courage Awards and Benefit Dinner at the JW Marriott Starr Pass Resort.

    A former member of President Trump’s Administration, Steve Bannon, was in Tucson on Saturday night to receive an award. But many Tucsonans stood in opposition to Bannon’s visit because of his views and ties to Breitbart News, a conservative network.

  • BEAR DOWN: Oregon too much for Wildcats in 48-28 loss

    BEAR DOWN: Oregon too much for Wildcats in 48-28 loss

    Saturday, November 18 2017 10:35 PM EST2017-11-19 03:35:58 GMT

    The Ducks rolled up 588 yards in beating the Wildcats by 20 points.

    The Ducks rolled up 588 yards in beating the Wildcats by 20 points.

  • Southside church celebrates former pastor, co-founder of sanctuary movement

    Southside church celebrates former pastor, co-founder of sanctuary movement

    Saturday, November 18 2017 10:09 PM EST2017-11-19 03:09:11 GMT
    Fife takes a walk through the church campus Friday, a day before the big celebration (Source: Tucson News Now).Fife takes a walk through the church campus Friday, a day before the big celebration (Source: Tucson News Now).

    Saturday night the congregation at Southside Presbyterian Church celebrated 50 years since Reverend John Fife. Now retired, Fife continues to stay active with the church and the organization No More Deaths, which helps immigrants trekking through the Sonoran Desert after they've crossed the border illegally.

    Saturday night the congregation at Southside Presbyterian Church celebrated 50 years since Reverend John Fife. Now retired, Fife continues to stay active with the church and the organization No More Deaths, which helps immigrants trekking through the Sonoran Desert after they've crossed the border illegally.

*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
Powered by Frankly