COLUMBUS, GA (WTVM) - WTVM recently launched a new channel called Bounce on digital channel 9.2.
Bounce TV is the first 24/7 broadcast television network built exclusively for African Americans.
Bounce TV's Founding Group includes two legendary figures of recent American history and the network's leadership team is filled with veteran entertainment industry executives.
The Founding Group is led by Ambassador Andrew Young, Martin Luther King III and Andrew "Bo" Young III. Rob Hardy and Will Packer, co-founders of Rainforest Films, one of the top African American production companies in the world, will also play important roles with Bounce TV. Hardy will serve as Chief Content Officer while Packer will be Chief Strategy and Marketing Officer. Former Turner Broadcasting executives Ryan Glover and Jonathan Katz will serve as Executive Vice Presidents. Bounce TV will be majority owned and operated by African Americans, with Ambassador Young, Andrew "Bo" Young III, Rob Hardy, Will Packer and Ryan Glover part of the initial ownership team. The network is leveraging the marketing, digital, post production and operational resources of Atlanta-based CSE, one of the country's leading independently-owned sports, entertainment and television production agencies.
"I am proud that our network will deliver free programming exclusively for our under-served community and be accessible to all homes around the country and not just those who pay for television. We look forward to Bounce TV entertaining African American viewers for many years to come," commented Ambassador Young.
"My father envisioned the day that African Americans would play major roles in entertainment within ownership, not just serve as entertainers on the stage or in front of the cameras. That's what makes this even more exciting to me as we embark on this new endeavor of an independently owned and operated broadcast television network featuring African Americans," said Mr. King III, a member of Bounce TV's Board of Directors.
"There are nearly 13 million Hispanic television households that are served by dozens of Spanish and Spanish-language versions of networks. Yet, the more than 14 million African American TV households have just a few dedicated cable channels - and no over-the-air networks…until now. Bounce TV will fill the void for people who are hungry for more African American related programming, stories, characters, sports and events," commented Mr. Glover.
Live sports and events will be part of the Bounce TV's schedule. It has an agreement with Urban Sports Entertainment Group (USEG) to televise both football and basketball games from the nation's largest African American athletic conference, the Central Intercollegiate Athletic Association (CIAA.) Bounce TV will air the CIAA Championship football game and select quarter- and semi- final CIAA tournament basketball games as well.
Bounce TV will serve the underserved, meeting Black consumer demand. The digital channel is accessible over the air and on various cable systems.
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