Silicon Valley comes to Tucson - Tucson News Now

Silicon Valley comes to Tucson

TUCSON, AZ (Tucson News Now) -

Silicon Valley has come to Tucson and tonight tech giants are showing how your shopping experience could change.

From using your smart phone, to the store knowing what you want before you do, it's all being discussed right now near Dove Mountain.

Technology can help provide more of the items that people want and provide specific products to those customers.

Techonomy 12 is at the Ritz Carlton for the second year in a row and they discuss how there's no longer that distinction between technology companies and other companies. They say every company should be a technology company to survive.

Players such as Pay Pal and American Express are here discussing how retail is making more use of technology on that personal level, instead of a 20 percent off coupon everyone receives. The discount can be tailored to something specific for the recipient.

One point today is that the information about a customer, the data gathered through using a smart phone in a store, can be more valuable than that first purchase.

"Data is what enables us to know whether advertising is effective, track from online to offline, to create loyalty programs that create interaction between a merchant, a brand, and a consumer, so, if I had to make a choice, it would be data for sure," said Dan Schulman with American Express.

But that kind of data sharing goes beyond commerce to education and making it more efficient.

Copyright 2012 Tucson News Now. All rights reserved. 

  • Local newsMore>>

  • Surveillance video catches suspected thief on Tucson's west side

    Surveillance video catches suspected thief on Tucson's west side

    Saturday, September 23 2017 11:47 PM EDT2017-09-24 03:47:53 GMT
    Surveillance video showed a man stealing from Corral's carport (Source: Frank Corral).Surveillance video showed a man stealing from Corral's carport (Source: Frank Corral).

    Folks living on the west side of Tucson need your help tracking down a thief. They said a man has been canvassing neighborhoods near Grant and Silverbell in the Ironwood Ridge neighborhood and the Barrio Hollywood area.

    Folks living on the west side of Tucson need your help tracking down a thief. They said a man has been canvassing neighborhoods near Grant and Silverbell in the Ironwood Ridge neighborhood and the Barrio Hollywood area.

  • TRAFFIC ALERT: Crash closes intersection on Tucson's southeast side

    Saturday, September 23 2017 11:08 PM EDT2017-09-24 03:08:22 GMT

    Police in Tucson are investigating a crash on the city's southeast side Saturday night. Drivers should avoid the area around E Escalante Road and S Le Beaux Place, according to an alert from the Tucson Police Depart.

    Police in Tucson are investigating a crash on the city's southeast side Saturday night. Drivers should avoid the area around E Escalante Road and S Le Beaux Place, according to an alert from the Tucson Police Depart.

  • Multi vehicle crash causes delays on Silverbell Road

    Multi vehicle crash causes delays on Silverbell Road

    Saturday, September 23 2017 8:50 PM EDT2017-09-24 00:50:51 GMT
    Source: NWFDSource: NWFD

    A crash involving multiple cars caused traffic delays on Silverbell Road at Belmont on Saturday, officials said. 

    A crash involving multiple cars caused traffic delays on Silverbell Road at Belmont on Saturday, officials said. 

Powered by Frankly