Silicon Valley comes to Tucson - Tucson News Now

Silicon Valley comes to Tucson

TUCSON, AZ (Tucson News Now) -

Silicon Valley has come to Tucson and tonight tech giants are showing how your shopping experience could change.

From using your smart phone, to the store knowing what you want before you do, it's all being discussed right now near Dove Mountain.

Technology can help provide more of the items that people want and provide specific products to those customers.

Techonomy 12 is at the Ritz Carlton for the second year in a row and they discuss how there's no longer that distinction between technology companies and other companies. They say every company should be a technology company to survive.

Players such as Pay Pal and American Express are here discussing how retail is making more use of technology on that personal level, instead of a 20 percent off coupon everyone receives. The discount can be tailored to something specific for the recipient.

One point today is that the information about a customer, the data gathered through using a smart phone in a store, can be more valuable than that first purchase.

"Data is what enables us to know whether advertising is effective, track from online to offline, to create loyalty programs that create interaction between a merchant, a brand, and a consumer, so, if I had to make a choice, it would be data for sure," said Dan Schulman with American Express.

But that kind of data sharing goes beyond commerce to education and making it more efficient.

Copyright 2012 Tucson News Now. All rights reserved. 

  • Trending StoriesTrending StoriesMore>>

  • American ISIS wife endured horror, now wants to come home

    American ISIS wife endured horror, now wants to come home

    Thursday, April 19 2018 7:26 PM EDT2018-04-19 23:26:55 GMT
    Thursday, April 19 2018 9:02 PM EDT2018-04-20 01:02:08 GMT

    Sam Sally says she was coerced by her husband, who has since died, into crossing into ISIS territory while on vacation in Turkey four years ago.

    Sam Sally says she was coerced by her husband, who has since died, into crossing into ISIS territory while on vacation in Turkey four years ago.

  • AL mother pleads for drivers to put down distractions while driving

    AL mother pleads for drivers to put down distractions while driving

    Wednesday, April 18 2018 7:07 AM EDT2018-04-18 11:07:42 GMT
    April is distracted driving awareness month (Source: Michelle Lunsford)April is distracted driving awareness month (Source: Michelle Lunsford)
    April is distracted driving awareness month (Source: Michelle Lunsford)April is distracted driving awareness month (Source: Michelle Lunsford)

    April is distracted driving awareness month, and a mother from Alabaster hopes her daughter's story will convince you to keep both eyes on the road at all times. 

    April is distracted driving awareness month, and a mother from Alabaster hopes her daughter's story will convince you to keep both eyes on the road at all times. 

  • Trump will skip Barbara Bush funeral, sending first lady

    Trump will skip Barbara Bush funeral, sending first lady

    Thursday, April 19 2018 6:42 PM EDT2018-04-19 22:42:41 GMT
    Friday, April 20 2018 12:37 AM EDT2018-04-20 04:37:07 GMT
    (AP Photo/Pablo Martinez Monsivais). President Donald Trump walks down the stairs of Air Force One during his arrival at Palm Beach International Airport in West Palm Beach, Fla., Thursday, April 19, 2018.(AP Photo/Pablo Martinez Monsivais). President Donald Trump walks down the stairs of Air Force One during his arrival at Palm Beach International Airport in West Palm Beach, Fla., Thursday, April 19, 2018.
    President Donald Trump is not planning to attend the funeral of former first lady Barbara Bush, choosing instead to send his wife, first lady Melania Trump. Trump frequently assailed members of the Bush family...
    President Donald Trump is not planning to attend the funeral of former first lady Barbara Bush, choosing instead to send his wife, first lady Melania Trump. Trump frequently assailed members of the Bush family during his 2016 campaign.
Powered by Frankly