Celis advertising: where does the money go? - Tucson News Now

Celis advertising: where does the money go?

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TUCSON, AZ (Tucson News Now) -

The search efforts to find a missing Tucson girl may now have to rely on volunteers.

Isabel Celis' parents say the money they received to help find the now 7-year-old is essentially gone, and they can't afford any more advertising.

Between $25,000 and $30,000 have been raised since Isabel Celis vanished one year ago.

Firends, family and people in the community fundraised; they held car washes and accepted donations for t-shirts and bracelets.

Isabel's mother, Becky, said one-tenth of that money has gone toward a private investigator in the Los Angeles area, hired by a relative.

Another investigator in the Phoenix area is working for free; he's part of a nonprofit who works off of donations.

The rest of that money, the Celis' say, went toward bus stop ads. They had a special rate: two bus stops for $2,700 for six weeks. At first, they had covered 24 bus stops and then scaled back to eight. As of six weeks ago, they have none.

"There's just no way; we don't make enough," Becky Celis said. "I'd love to, but there's no way we could ever afford to keep her face out there like we have been without the support from the community. There's no way."

During the months that Becky and husband Sergio took off work, their co-workers donated vacation time and helped to pay their bills.

The Celis' are expecting to earn a few hundred dollars from the fundraiser yesterday at Peter Piper's Pizza.

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