Horseshoe Casino Cincinnati's marquee sign will be permanently illuminated beginning on Friday.
Installation of the 80-foot sight, which was occurred over the last three weeks, is culminating this week with the final testing of the lighting.
To minimize the impact of environmental light, the marquee sign was designed with new Dynamic LED light bars that illuminate by saturating the sign with vivid color rather than traditional neon signs that project light.
The Dynamic LED system is capable of producing 4.4 trillion colors, allowing the casino to change and customize the sign for holidays and special events.
The sign is located adjacent to the casino's self-park garage along the Gilbert Road entrance, next to Interstate 71.