Disney drops 'Dia de los Muertos' trademark application - Tucson News Now

Disney drops 'Dia de los Muertos' trademark application

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TUCSON, AZ (Tucson News Now) -

Disney-Pixar is developing an animated feature inspired by the Mexican holiday Día de los Muertos.

Dia de los Muertos, a time to remember, celebrates and honors our loved ones who have passed and now many people are concerned about the future plans of Disney.

On May 1, the company applied for the trademark of the phrase "Dia de los Muertos." This includes toys, clothing, merchandise and edible goods.

This comes because of their film that would center around the Mexican holiday. But many critics are against it, especially online. Some event started a change petition on change.org.

Today, Disney released this statement, "Disney's trademark filing was intended to protect any potential title for our film and related activities. It has since been determined that the title of the film will change and therefore we are withdrawing our trademark filing."

Many people in the area were against it, saying it's a religious observance that would affect the livelihood of many.

 "It's a little scary. I mean, how can you try and trademark a heritage this is something that's really sacred to everybody? Even people here.  Like I'm white, but if you're Chicano, Hispanic, Latino, anything like that, this is something that you've grown up with.," said Rene Liesveld, a person against the Disney trademark.

Disney has not decided on the movie's new name, and does not have a release date at this point.

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