Disney is making a new movie, set to come out in a few years and they wanted to trademark the phrase "Dia de los Muertos," or Day of the Dead.
But there was backlash and tonight Disney is backing down, saying they'll give the movie a different title.
One of the most popular ways to celebrate the day here in Tucson is the All Souls Procession.
Tucson News Now is learning about some financial troubles for this Tucson tradition.
Despite the event growing every year by the thousands, organizers are losing money and they're still $15,000 in the red from last October's parade.
The event focuses on celebrating and mourning the lives of our love ones who have passed.
The procession started in 1990 and has been growing since the start.
The free event attracts people from all over the country, and now the cost of operating is going up.
In fact, last year it cost $76,000 to put it all together, but only $56,000 was raised.
Organizers say they are able to raise money by offering different events. However, with the growing popularity, the cost is becoming expensive.
"The cost has become exponential. Last year there were 50,000 marching and almost as many watching. So this year, we expect about 70,000 people watching. It's going to cost the organization," said Weir.
Weir says they will still keep the procession free and non commercial. He says they have another big event on June 14, called "Night of a Thousand Parties." The goal is to get people to host their own all souls party to help raise money for the annual processions.