The mood at today's memorial is a contrast: somber in remembering the 19 lives lost, but celebration of their heroism.
The parking lot held tens of thousands of people from not only Prescott, but all across Arizona and all across the country.
Some reflected with their heads bowed, others wiping away sadness.
They watched the jumbotron as several dignitaries spoke, including Vice President Joe Biden and Governor Jan Brewer. And the lone survivor of the crew.
The Toyota Center itself, and its 6,000 seats were reserved for family and friends of the victim and certain firefighters.
Men and women poured into the small town from almost every state, and even from across the border in Canada.
"We came down the road and see all these firefighters, and all the people in the parking lot. Being a big family, this is what it's all about. It's why we came here today: to mourn these people and all to remember them [and] that there's no borders when you're a firefighter."
The memorial organizers see today as a time to honor the men and to start the healing process for firefighters, and all people whose lives they touched.
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7831 N. Business Park Drive