Heineken offers travelers 'Departure Roulette' - Tucson News Now

Heineken offers travelers 'Departure Roulette'

Imagine going to the airport, canceling your destination plans and taking a different trip to a random location. 

People are actually taking this exhilarating risk as part of Heineken's latest marketing campaign.

The company has set up a billboard at JFK airport, asking travelers to drop everything, push a button, and then the company assigns them a new destination. The trip is effective immediately. 

Some travelers have taken unexpected trips to Cyprus, Laos, Portugal and Thailand. 

Heineken is calling the game "Departure Roulette."

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