AT&T has marketing mishap with 9/11 tribute tweet - Tucson News Now

AT&T has marketing mishap with 9/11 tribute tweet

AT&T is in hot water after putting this picture on its social media sites to tribute the 9/11 anniversary and promote its product. (Source: Twitter) AT&T is in hot water after putting this picture on its social media sites to tribute the 9/11 anniversary and promote its product. (Source: Twitter)
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(RNN) - AT&T is getting some backlash after an image they tweeted and posted on Facebook to tribute 9/11.

The photo shows someone holding a smartphone displaying the "Tribute in Light" memorial – where the Twin Towers stood before the terrorist attack. It was accompanied by the words, "Never Forget."

Many followers of the mobile carrier were not supportive of the social media post, calling it "tacky" and not a time for product advertisement.

"@ATT Oh god, who thought this would be a good time/idea for marketing what in the…," Mike Zlasher Chan tweeted.

The image was first taken down from Twitter but remained on their Facebook page for a couple hours. 

AT&T tweeted an apology.

"We apologize to anyone who felt our post was in poor taste," AT&T said on Twitter. "The image was solely meant to pay respect to those affected by the 9/11 tragedy."

Copyright 2013 Raycom News Network. All rights reserved.

  • News 13 Poll

  • What do you think of AT&T's 9/11 tribute photo?

  • Thank you for participating in our poll. Here are the results so far:

    It's a fine tribute
    78%
    626 votes
    It was done in poor taste
    22%
    177 votes
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