Phoenix city officials hope a recent Washington, DC, advertising blitz will bring more visitor dollars to the Valley.
Staff members from Visit Phoenix and other Arizona teams spent several days in the nation's capital and surrounding area last week meeting with professional associations and national trade unions.
They also placed advertising mini-billboards promoting Phoenix atop taxis and digital posters in transit stations.
The Arizona sales mission included teams from Visit Phoenix, the Phoenix Convention Center and nine of the city's largest hotels and resorts.
Visit Phoenix staff just completed its fiscal year with a 30 percent increase in Phoenix Convention Center future year bookings and a strong rebound in resort/hotel leads and bookings.
The Phoenix convention sales delegation met with more than 250 DC convention planners and association executives.
"Washington is a hotbed for meetings and conventions, and our sales team maintains a strategic presence there with in-market offices and annual events," said Melissa Gogel, vice president of marketing, communications and tourism for Visit Phoenix.
The team hosted four events in Washington, Alexandria, VA and Chevy Chase, MD.
Phoenix was ranked No. 10 in the list of the "Top 50 U.S. Cities for Conventions in 2013," according to Cvent, a technology company that connects event planners with more than 200,000 venues in destinations across the U.S.
Phoenix earned its ranking based on its weather, air-travel accessibility, spectrum of meeting-friendly hotels and resorts, and the newly-expanded convention center.
Copyright 2013 CBS 5 (KPHO Broadcasting Corporation). All rights reserved.
7831 N. Business Park Drive