New marketing tactic for toy maker Mattel this holiday season

TUCSON, AZ (Tucson News Now) - A major toy company todayis launching a new advertising campaign to target Hispanic mothers this holidayseason.

It's called 'Toy Feliz' byMattel, known for brands such as Barbie, Hot Wheels and Fisher Price.  Mattel executives say the toy industry hasbeen fairly sluggish the past couple of years, so they are turning to the Hispanicmarket.

According to a new report,86 percent of the Latinas today are in charge of purchasing decisions in thehousehold.  That is the reason why Mattelwants to have ads that appeal directly to Hispanic women, with the ultimategoal – to get Latino parents to go to www.toyfeliz.comwhere they can download coupons to be used at Walmart.

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