City unveils pedestrian, cyclist safety campaign - Tucson News Now

City rolls out pedestrian, cyclist safety campaign

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TUCSON, AZ (Tucson News Now) -

2013 marks one of the deadliest years for pedestrians and bicyclists in Tucson. So far this year, 17 pedestrians have been struck and killed by a car. Three cyclists have died biking along local roads.

That's why the City of Tucson unveiled the Tucson on Two Campaign Tuesday. The first aspect of the campaign is to educate the public. Allstate Insurance Company is teaming up with Tucson to put up billboards around town with safety messages for drivers and pedestrians.

Another part of the plan is enforcement. Tucson police plan to start citing people who are not following the rules of the road meant to keep drivers, pedestrians and bicyclists safe including crosswalk sting operations.

Tucson Mayor Jonathan Rothschild also advocated for more hawk intersections that allow pedestrians to cross major streets safely but says the city is limited because of the high cost.

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