Instant-classic Apple Christmas commercial tugs heartstrings - Tucson News Now

Instant-classic Apple Christmas commercial tugs at the heartstrings

The self-absorbed kid who stared at his iPhone all Christmas wasn't playing Dots. He was devising a plan to hit us right in the feels. (Source: YouTube) The self-absorbed kid who stared at his iPhone all Christmas wasn't playing Dots. He was devising a plan to hit us right in the feels. (Source: YouTube)
  • Apple vs. the FBIMore>>

  • Nokia and Apple settle long-running legal disputes

    Nokia and Apple settle long-running legal disputes

    Tuesday, May 23 2017 1:52 PM EDT2017-05-23 17:52:41 GMT
    Tuesday, May 23 2017 1:52 PM EDT2017-05-23 17:52:41 GMT
    Nokia, Apple collaborate with patent license pact, settling all litigation.
    Nokia, Apple collaborate with patent license pact, settling all litigation.
  • Man thanks iPhone's Siri for saving his life in explosion

    Man thanks iPhone's Siri for saving his life in explosion

    Tuesday, May 16 2017 6:46 PM EDT2017-05-16 22:46:41 GMT
    Tuesday, May 16 2017 6:46 PM EDT2017-05-16 22:46:41 GMT

    A New Hampshire man who was injured in a house explosion is thanking "Siri" for saving his life.

    A New Hampshire man who was injured in a house explosion is thanking "Siri" for saving his life.

  • iPhone or Android? New case says why not both?

    iPhone or Android? New case says why not both?

    Wednesday, March 15 2017 11:12 AM EDT2017-03-15 15:12:17 GMT
    Wednesday, March 15 2017 12:07 PM EDT2017-03-15 16:07:53 GMT

    This new phone case promises to let users stick their fingers in both the Apple and Android pies. 

    This new phone case promises to let users stick their fingers in both the Apple and Android pies. 

(RNN) - Apple has released a new Christmas commercial and there's not a dry eye on the internet.

The 90-second spot, entitled Misunderstood may or may not boost iPhone sales this Christmas, but it's going to sell a lot of tissues. If you look up to see one of your coworkers wiping their eyes, there's a good likelihood the simple, elegantly produced spot has struck another heart string.

The storytelling, music and imagery are spot-on, and the flawless branding is what Apple has become known for.

The nerdy kid who keeps his nose buried in his iPhone during his family's picture-perfect holiday reunion wasn't being distant after all, and he redeems himself completely when he unveils his surprise gift on Christmas morning.

Grab the tissues. When grandma loses it at 1:19, you will, too.

Copyright 2013 Raycom News Network. All rights reserved.

Powered by Frankly