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STOKE-ON-TRENT, England, January 9, 2014 /PRNewswire/ --
World-leading materials technology group Ceram is set for a new identity to reflect an expanding portfolio.
The international company is changing its name to Lucideon from February 1.
The firm, based in Staffordshire, has acquired new businesses over the years and the move is designed to bring them together under one banner.
The change will also help grow the business, which offers materials development, testing and analysis, resource efficiency and assurance to clients around the globe.
Lucideon is a name that has been chosen carefully. It is made up of two words with 'Lucid', as in making things clear and intelligible, and 'Eon' meaning a period of time.
The company, which also counts international sustainability, verification and certification specialist CICS (Complete Integrated Certification Services Ltd) and US-based testing and analysis firm M+P Labs amongst its group, will be given a fresh look as a result of the change of identity, with a new logo, signage and website.
Tony Kinsella, chief executive, said: "The name change will help bring all of our operations together under one identity and give us a strong base to move forward.
"As the group has acquired new interests, the range of different company names has become confusing for our clients.
"So we have come up with a single identity that will incorporate all of our businesses and which will reflect what we stand for as an organisation - independence, accuracy, creativity and responsiveness.
"The change will also help us to offer customers an even wider range of services.
"We hope they will support the new name and that Lucideon will become as familiar to them as Ceram is now."
Mr Kinsella insists the new brand identity won't affect the service provided by the company.
He said: "Only the name is changing - customers will still be able to talk to the same people at the same locations and receive the same great customer service.
"We'll be using a fresh logo and we're creating a new corporate website at http://www.lucideon.com which will act as a portal and information site, directing customers to the services they need and the location they require."
Ceram works predominantly in the Construction, Ceramics, Power Engineering and Healthcare sectors, working with multinational companies around the world.
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