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Content localization, mobile translations, personalization drive growth
NEWBURY PARK, Calif., Jan. 22, 2014 /PRNewswire/ -- The New Year brings a wealth of new opportunities for the localization and translation industry. And Moravia, a leading provider of globalization solutions, has identified major trends that will impact growth in 2014.
"The explosion in new technologies and social media communication is causing unprecedented demand for professional language services," Renato Beninatto, CMO of Moravia said. "We're going to see major growth in the industry this year, and as mobile technology and social communications continue to expand into other markets, demand for localized language solutions could literally skyrocket."
According to the Washington, D.C.-based National Council for Languages and International Studies, the combination of public- and private-sector language-related initiatives has grown into a $25 billion enterprise in the United States. Much of the sector's growth, Beninatto says, comes from major U.S. brands that are looking for ways to globalize their presence.
Moravia foresees three major language industry trends for 2014:
For more information on 2014 language industry trends, visit Moravia's blog at http://bit.ly/1ewgFRa.
Moravia is a leading globalization solution provider, enabling companies in the information technology, e-learning, and life sciences industries to enter global markets with high-quality multilingual products. The company maintains global headquarters in the Czech Republic and North American headquarters in California, with local offices and production centers in Japan, China, Latin America, Ireland, USA and throughout Europe. www.moravia.com.
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