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AXS & Examiner.com Join Forces To Create New Live Entertainment Destination
LOS ANGELES, Jan. 23, 2014 /PRNewswire/ -- AXS, AEG's digital ticketing and media platform, has acquired Examiner.com, a top content destination, it was announced today by Bryan Perez, President of AEG Digital, Ticketing and Media.
Launched in 2008, Examiner.com is the leading content creation network, connecting consumers to effective online influencers, known as Examiners; and creating meaningful and authentic interactions through compelling stories. Garnering more than 40 million unique visitors every month, Examiner.com is the 37th largest website in the U.S. and the 10th largest mobile website according to Quantcast.
With the resources and content created by the thousands of affiliated, established writers, AXS.com will now have the ability to populate original content directly into the AXS.com platform. The end result will be a new immersive experience for AXS.com users around live events. The experience will couple the power of the thousands of 'Examiners' writing each day about live events, with AXS.com's ticketing platform and AEG's insider access to events to create a one of a kind destination – uniquely focused on the live experience – both the content and the commerce.
"Fans have told us they don't see the populated social media feeds of other event focused websites as truly engaging content; instead they are craving content with a deeper, authentic and editorial connection, curated for their live entertainment interests," said Mr. Perez. "The Examiner platform allows AXS to do this at scale immediately."
"We have created a large scale content platform and we are truly excited about the integration with AXS.com. With this merger, AXS will now have the opportunity to tap into our contributors who are passionate about live events and direct them towards bringing consumers great stories around live entertainment," said Ashish Kapur, CEO of Examiner.com, who will now be joining the AXS team as the Senior Vice President of Content.
Existing content not related to live entertainment will continue to live on Examiner.com.
Examiner.com is an enterprise-quality publishing and community platform where independent, self-motivated contributors write on topics that matter to them and share content with like-minded audiences around the world. Every month over 10,000 Examiners create more than 70,000 articles adding to a growing library of over 4 million articles. The site averages 40M unique visitors per month and is ranked #37 according to Quantcast and #89 by comScore.
Developed and operated by AEG, one of the leading sports and entertainment presenters in the world, and a wholly owned subsidiary of the Anschutz Company, AXS is a new entertainment platform that also serves as AEG's primary consumer brand. AXS provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface. AXS serves all phases of the event life-cycle beyond just ticketing, through its consumer facing website, AXS.com and the AXS App, as well as its portfolio of investment companies, including Carbonhouse, a leading website developer for venues, Frontgate Ticketing, a festival oriented ticketing platform owned in partnership with C3 Presents, and Bypass, the venue industry's leading supplier of cloud-based food and beverage point-of-sale systems. For more information on AXS, please visit AXS.com.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world's preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), Sprint Center (Kansas City), Rose Garden Arena (Portland, OR), Target Center (Minneapolis, MN), Mercedes-Benz Arena (Shanghai, China), MasterCard Center (Beijing, China), Allphones Arena (Sydney, Australia), Stockholm Globe Arenas (Stockholm, Sweden), O2 World arena (Berlin, Germany), O2 World Hamburg, Indigo2 and The O2 arena and entertainment district (London, England) which are all part of the portfolio of AEG Facilities. Developed by AEG, L.A. LIVE is a 4 million square foot / multi-million dollar downtown Los Angeles sports, residential & entertainment district featuring Nokia Theatre L.A. LIVE and Club Nokia, a 54-story, 1001-room convention "headquarters" destination along with entertainment, restaurant and office space that "officially" opened in 2010. In addition to overseeing privately held management shares of the Los Angeles Lakers (NBA), assets of AEG Sports include franchises and properties such as the Los Angeles Kings (NHL), Los Angeles Galaxy and Houston Dynamo (MLS), two hockey franchises in Europe and the Amgen Tour of California cycling race. AEG Live, the company's live-entertainment division, is the world's second largest concert promotion and touring companies and is comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions with fifteen regional offices. AEG Global Partnerships, a division responsible for worldwide sales and servicing of sponsorships naming rights and other strategic partnerships and AEG Merchandising, a multi-faceted merchandising company are also core business units of AEG. In 2010, AEG launched its AEG 1EARTH environmental program with the announcement of 2020 environmental goals and the release of the industry's first sustainability report while in 2011, AEG introduced AXS Ticketing, the first phase of its new entertainment platform serving as the company's primary consumer brand. For additional information: aegworldwide.com
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