KAO USA Announces Agency Change - Tucson News Now

KAO USA Announces Agency Change

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.


CINCINNATI, Feb. 14, 2014 /PRNewswire-USNewswire/ -- KAO USA Inc. and KBS+P have mutually agreed to separate. Kao is conducting a closed review for its global creative account for the following brands: John Frieda, Jergens, Biore and Curel.  KBS+P, Kao's agency for the past 10 years will not participate. The review does not affect other KAO USA agencies for media and digital in Kao's key markets.

In making this announcement, Dave Muenz, Regional Executive Officer for Kao's Mass business, said, "We are deeply grateful to KBS+P and their partnership for the past ten years. We have had a good run and look forward to selecting a new agency partner."

Lori Senecal, CEO of KBS+P said, "We have worked with the Kao Company for ten years and shared many successes in developing their impressive portfolio of brands. We have reached a natural inflection point and having examined how our respective organizations have evolved during this time, we jointly decided to pursue other partners and opportunities."

Kao USA has retained Joanne Davis Consulting/SCAN International to assist in the review that is expected to conclude by May 2014.

About KAO USA Inc.:
Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes; Jergens® and Curel® hand and body lotions; Biore® facial care; John Frieda® hair care, Ban® antiperspirants, as well as Goldwell and KMS California professional hair care and Molton Brown products for body and home. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.

©2012 PR Newswire. All Rights Reserved.

Powered by WorldNow