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SOURCE Nancy Michaels and Neil Wood
New Dating Book Walks You Through a Marketing and Sales Jungle of Dating at a Certain Age
BOSTON, Feb. 25, 2014 /PRNewswire/ -- Nancy Michaels and Neil Wood are happy to announce – no, it's not what you think – they've written Dating Success After 40 (Amazon, 2014) after more than a decade of combined dating experience after their respective divorces. Like millions of others who find themselves suddenly single after a separation and divorce at mid-life after marriage, they opted to get out there and attempt to meet a partner.
Dating Success After 40 is their answer to applying their individual work talents of marketing (Michaels) and sales (Wood) and applying it to the dating game.
According to statisticbrain.com there are more than 40 million people who have subscribed to online dating web sites alone. "Clearly, there's a huge market of people over 40 like myself and Neil, who are looking to meet someone and find a partner," states Michaels. "The competition can be tough out there and that's way we joined forces to offer our perspectives on marketing and sales and apply them to the world of on- and offline dating," states Wood.
"We wrote Dating Success After 40, to help save single people from making the mistakes we did and to attract and meet the best matches possible," he continued.
Dating Success After 40 tackles the ins and outs of dating, from understanding who you want to meet, creating a profile that captures the attention of your target market and the best photos to use for marketing. The book also covers safety precautions and creating an "exit" strategy on a first date.
Here are four tips from the dating book:
Michaels and Wood have taken their own advice and marketing and sales skills through this process and put it in a book for others to share and find true love as well.
According to a study released by Match.com on February 6th, 2014, and reported by cnbc.com, meeting online is the number one way singles met their last first date (31%), ahead of meeting through a friend (25%). Singles are more than 3x more likely to have met their most recent first date online than through work (8%) or a bar/club (6%).
Nancy and Neil want to help singles find romance and love this year. Their videos on YouTube.com have been quite entertaining and are sure to add a smile!
For information, go to http://www.datingsuccessafter40.com
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