New computer program to help drive up tourism - Tucson News Now

New computer program to help drive up tourism

TUCSON, AZ (Tucson News Now) -

Visit Tucson is utilizinga new computer program, as a way to bring in more tourists to the area.  More tourists to Tucson means money spent forthe economy.   This new program will helptrack what travel plans people are making online.

n-Sight is a trackingsystem that allows Visit Tucson's marketing to see who is actively searchingand booking trips to Tucson, by gathering information from travel sites acrossthe world. 

Visit Tucson was oneof three Convention and Visitors Bureaus in Arizona (Flagstaff and Scottsdaleare also using the program) that installed the program in February.  n-Sight is all about improving marketingefficiency, which will help drive higher visitation to the city. 

Officials with VisitTucson are able to see where people are searching and booking in 'real time', aprocess they have not been able to do before. They will be using this new program for the next two years.

"Tucson,Scottsdale and Flagstaff are forward thinking destinations," said JamiTimmons, President and Chief Product Officer at nSight, in a recent newsrelease.  "The use of travelintent data offers competitive advantage they'll use to inform their Arizonahotels and attractions on travel trends, supporting data-driven marketing andgenerating incremental tourism revenue at the local level."

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