For many of the people who gathered at Steele Indian School Park Saturday, it wasn't just about showing up. It was about showing pride in the wake of a victory.
The Phoenix Pride Festival is the first major event for the gay community here in the Valley since Gov. Jan Brewer vetoed what many called the anti-gay bill in February.
The annual event has been around for 34 years. But for many members of the lesbian, gay, bisexual, transgender community this year felt different.
Kristen Gwinn is on the board of directors with Equality Arizona.
"One of the really nice things that happened in that movement around SB 1062 was that the community realized that we can win on these issues," said Gwinn.
Gwinn believes that Arizona is hungry for change.
"We're building an army to move towards equality in this state," said Gwinn.
Organizers told CBS 5 they saw an influx of local businesses wanting to participate in this year's festival.
All total, more than 300 vendors were open for business.
Michael McKnight is the marketing director for Sunwest Pharmacy. He said attending community events like this definitely helps his bottom line.
"People need to work with each other. That's the way businesses should be working. Helping each other," said McKnight.
More than 30,000 people are expected to attend this weekend's festivities.
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