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SOURCE Mobile Media Summit
Leading Brands and Agencies Will Gather to Plan for the Year Ahead in Mobile
LOS ANGELES, April 28, 2014 /PRNewswire/ -- Mobile Media Summit & Upfront, the largest mobile media and advertising event series in North America and Europe, will host more than 1,500 senior agency, media and marketing executives at the fifth-annual Mobile Media Upfront, May 19th at New York City's New World Stages.
Frank Cooper III, Global Chief Marketing Officer-Consumer Engagement at PepsiCo, will keynote the daylong show, which will also feature brand speakers such as Babs Rangaiah, VP-Global Media Innovation & Ventures, Unilever; Rich Muhlstock, SVP of Branding and Acquisition, E*TRADE; Jonathan Anastas, VP-Global Brand Marketing, Head of Digital & Social Media, Activision; Amanda Zaky, Manager of Interactive, Mars Chocolate; Tom Laymac, Director-Global Digital Marketing, Chrysler Group; and Emma Medina, VP-Marketing, Remy Cointreau USA.
"When people hear Upfront, they think TV, but we are here to change that," said Paran Johar, CEO and founder of Mobile Media Summit and Upfront. "With a growing amount of media budgets going to mobile, and consumers' consumption of mobile increasing exponentially, it is crucial that we gather advertisers to discuss their mobile plans for coming year. With 1,500 registered attendees last year and even more expected this year, this will be the must-attend event of the year for anyone in advertising."
Topics at the Mobile Media Upfront include "The Truth About Native," "Connecting the Mobile and Real World," "Masters of Multiscreen" and "App Marketing Done Right," as well as "View From the Top" panels with representatives from every major agency holding company and media agency, including Universal McCann, OMD, Mindshare, Starcom MediaVest, Horizon, MEC, Mediacom, PHD Network, Zenith Media, Ansible, Joule, Isobar, 360i, Havas and Carat.
"One third of the world is online today, and the vast majority of the next two-thirds will get online via mobile and in the developing and emerging markets. This alone makes mobile a critical channel for us. Additionally, one of the key things we look at to gauge the viability of any platform today in any market is whether or not it's mobile first. The Mobile Media Upfront is a great place to see what innovations will come out of the mobile space in the year ahead," said Babs Rangaiah, VP-Global Media Innovation & Ventures, Unilever.
Event sponsors and partners include AdColony, Celtra, Collective, Drawbridge, E! Online, Fiksu, JiWire, Kargo, Medialets, Millennial Media, MillwardBrown Digital, NeoMedia, Opera Mediaworks, OpenX, Pandora, Phunware, PINsight Media +, PlaceIQ, RadiumOne, Rubicon Project, Shoutz (LotteryHub), Tapjoy, Thinknear, Tremor Video, Undertone, SheppardMullin, Verve, Weather Channel, xAd, Varick Media Management, Yahoo!, 4A's, AdMonsters, Adweek, The Advertising Club of NY, Fierce Wireless, Folio, Local Search Association, Location Based Marketing Association, MadAve Mobile, mobiThinking, Street Fight, The Makegood, Mobile Monday, Venture Beat and Women in Wireless.
Speakers at Mobile Media Upfront 2014 include:
About Mobile Media Summit and Upfront
The Mobile Media Summits and Mobile Media Upfront are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since its founding, the event series has hosted over 750 speakers and well over 10,000 attendees. Visit www.mobilemediasummit.com for more information.
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