Sourcebits Publishes New Guide to Data-Driven Mobile App Development: "6 Essential Analytics Your App Needs" - Tucson News Now

Sourcebits Publishes New Guide to Data-Driven Mobile App Development: "6 Essential Analytics Your App Needs"

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SOURCE Sourcebits

Discover the critical app data questions asked by mobile entrepreneurs, product managers and startup executives. Learn how to build a mobile app analytics program that can deliver insightful answers.

SAN FRANCISCO, April 28, 2014 /PRNewswire/ -- Are you listening to the right data about your mobile app usage and revenue? Sourcebits published a new guide today - "6 Essential Analytics Your App Needs" – that outlines the steps to building a data program. The 28-page resource provides critical insights to help developers, entrepreneurs and mobile managers. Download the free whitepaper at

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Readers will discover how to create a powerful data program before launching a mobile app, or what analytics to add to an existing app. The whitepaper outlines the critical information needed for data-driven mobile app development. It also covers 12 steps to making data more central to product development.

"An app without the right analytics is like a car without a steering wheel - the engine will run, but you can't drive," says Elliotte Bowerman, Vice President of Marketing for Sourcebits.

"6 Essential Analytics Your App Needs" helps developers use data to steer their mobile apps. The whitepaper covers:

  • How to go beyond "spray and pray" event measurements for user behaviors and demographics.
  • Tools for analyzing user acquisition and product marketing efforts (click attribution).
  • Strategies to manage complicated app revenue data and deliver accurate reports.
  • The benefits of segment and cohort analysis for product development.
  • New opportunities for optimization through easy A/B testing.
  • How to use data to create customized user messages that increase engagement.

The free guide includes sample questions, formulas and resources to build a mobile app analytics program. Helpful, vendor-neutral charts identify the 12 major analytics providers, along with the specific services they each offer for a quick industry overview to use when evaluating mobile data providers.

"Sourcebits has always been focused on the business success of our clients when we design and develop their products," says Bowerman, a contributor to the Sourcebits whitepaper. "Our goal with this guide is to help developers and entrepreneurs harness the power of rich data as they build and iterate their mobile apps."

Sourcebits, a global design company delivering strategic mobile innovation and application development, has had more than 30 apps reach the top 10 in their categories.

Download "6 Essential Analytics Your App Needs" at  

About Sourcebits

Sourcebits is a global leader in mobile strategy, app design and development. Sourcebits works with companies of all sizes, from SAP, Cisco, IBM, Intel, Hershey's, Adobe and Bank of America to innovative startups like Twitpic, Skyfire, Peel and Slingbox. Sourcebits has developed more than 550 mobile, web and cloud applications to deliver business results. Founded in 2006 and backed by Sequoia Capital and IDG, Sourcebits employs more than 200 people around the world.

For more information, please visit, email or call us at +1 415-288-3697

Media Contact: Elliotte Bowerman, +1 415-288-3697

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