El Tour de Tucson chooses new sponsor, beneficiary - Tucson News Now

El Tour de Tucson chooses new sponsor, beneficiary

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The identity of El Tour de Tucson's title sponsor and main beneficiary is expected to be announced by June 1. (Source: See It, Snap It, Send It) The identity of El Tour de Tucson's title sponsor and main beneficiary is expected to be announced by June 1. (Source: See It, Snap It, Send It)
TUCSON, AZ (Tucson News Now) -

The organization that runs El Tour de Tucson has chosen an international charity as its new title sponsor and primary beneficiary.

An announcement planned for this afternoon was postponed for two weeks because the registration system for the next ride has not been completed. Organizers want the system set up at the time of their announcement to help boost registration.

Charities that benefit from the ride are expected to benefit even more with this new sponsor,  ride organizers say.

The identity of the sponsor will be announced no later than June 1.

In March, it was announced that Tu Nidito Children and Family Services had been dropped as the primary beneficiary of the bicycling event.

Tu Nidito (Your Little Nest) had been the main beneficiary of El Tour, a premiere bicycling event, since 1997.

Perimeter Bicycling of America puts on El Tour de Tucson and also is a non-profit.

El Tour de Tucson is one of the biggest events in Tucson, bringing more than 8,000 cyclists from around the world every year.

The board of directors made the decision to make a national non-profit organization with a local presence the main beneficiary this year.

Perimeter Bicycling puts on El Tour at an annual cost of about $1.8 million.

Perimeter's CEO, President and Founder Richard DeBernardis said in the past that a national sponsor would bring more exposure.

"If we had a national organization as a primary beneficiary, they would bring us more exposure than we could ever get because they're national," DeBernardis said. "They have ties to national publications. 

"They'll be bringing us national exposure, cyclists from all around - probably from around the world. And we are a national bike ride, but with a local presence. So for Perimeter to exist, that's our next step in our development is to find someone that will become a national partner with us to keep us going." 

DeBernardis said El Tour has a $16 million to $20 million economic impact on the Tucson area and benefits dozens of charities.

Copyright 2014 Tucson News Now. All rights reserved.

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