Tourism is an important part of Tucson's economy - Tucson News Now

Tourism is an important part of Tucson's economy

TUCSON, AZ (Tucson News Now) -

It's the middle of National Travel and Tourism week, and local tourism officials in Tucson want to make sure the public does not lose sight of how important the industry is in town.

One of the missions of Visit Tucson is to get those who live in the Old Pueblo to be an 'in-town tourist'.  They do this by offering a book of fun, valued at $400, for only $18.  The book is filled with discounts to get people into some of Southern Arizona's most popular attractions.

Why are they doing this?  According to tourism officials it is important to remind those who live and work in Tucson, how important the tourism industry is to the local economy. 

According to Visit Tucson more than 22,000 jobs in Pima County and Tucson depend on tourism, from transportation to hotel work to recreation.

More than $2.6 billion comes into the local economy in direct travel spending, and $150 million in direct tax revenue. 

Tourism money also affects the quality of life, bringing opportunities to upgrade facilities and improve services.

To check out Visit Tucson go online to

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