Consumer Brands and Professional Bloggers Joined Together to Discuss the Future of Shopper Social Media at SoFabCon 2014 - Tucson News Now

Consumer Brands and Professional Bloggers Joined Together to Discuss the Future of Shopper Social Media at SoFabCon 2014

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SOURCE Collective Bias

Conference keynotes highlight the importance of social shopper storytelling and use of digital analytics to grow audiences

BENTONVILLE, Ark., May 16, 2014 /PRNewswire/ -- Collective Bias, a shopper social media company, celebrated its fifth birthday in style with 300 plus brand professionals and online influencers at SoFabCon 2014, which took place May 8-10, 2014 at The Embassy Suites Hotel and Convention Center in Rogers, Arkansas. Attendees were treated to keynote speeches, breakout sessions and educational tracks from top industry professionals and discovered trends in social media, strategies for growing audience acquisition and the evolution of social shopper marketing.

Collective Bias.

SoFabCon originated as a place where Collective Bias' Social Fabric community of online influencers could meet, build relationships with clients they've worked with and continue their education as professional influencers. This year's conference held true to fostering community connections, while delivering brand-building sessions for industry professionals alike. Notable trends and themes that came out of SoFabCon 2014 included:

  • The activation of digital analytics for increasing audience acquisition.
  • How to shift from story selling to storytelling to build your brand or blog.
  • Best practices for incorporating movement in the form of automated images and auto-playing videos to harness social media engagement.

As a social company at heart, it's no surprise that attendees were active on Twitter, sharing highlights and posting photos throughout the event. Here's a snippet of some of the action:

  • @4hatsandfrugal: The fact that @CollectiveBias knows the power of Instagram video shows that they're ahead of the game. A great way to engage. #SoFabCon14
  • @TGFuqua: @CollectiveBias attending sofabcon amazing stories of successful brand and retail building through bloggers, welcome to digital success
  • @Beauty101Blog: Did you know that video content is 50% more likely to come up in a search engine search? Crazy! #BeautyInspiration #SoFabCon14
  • @SWilderTaylor: I loved meeting all the fab women at #NickMomPJParty! Thanks for a great night! xxoo

To see more from SoFabCon 2014, search @SoFabCon, the hashtag #SoFabCon14 or visit For live interviews from the event, visit

About Collective Bias
Collective Bias is the first shopper social media company that weaves together organic social content with engaging, real-life stories to generate millions of impressions, increased share of voice, SEO and retail sales for brands and retailers. Top brands such as Tyson, Nestle and Duane Reade rely on Collective Bias to sell their stories socially. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Toronto and London, Collective Bias was named one of America's Most Promising Companies by Forbes in 2013 and 2014.

Media Contact:
Mailena Urso
Collective Bias


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