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SOURCE SEW BRANDED
NEW YORK, May 16, 2014 /PRNewswire/ -- SEW BRANDED, a New York based brand image and marketing consultancy has been awarded the "Best of Show" Summit Creative Award (SCA) within the Public Service Multiple-media Campaign category for its 1D + OD "Together Against Bullying" cause-marketing campaign, as announced by the Summit International Awards, earning one of the top 6 positions out of more than 5,000 entries from 24 countries. The public service campaign featured worldwide musical phenomenon One Direction, who created a social movement encouraging youth to "Live Nice, Love Everyone, and Move Together Against Bullying." This innovative campaign allowed fans to participate on multiple levels and raised over $1M dollars for anti-bullying education in schools across America. You can view the iconic image from the campaign HERE.
"Being awarded the SCA by the Summit International Awards organization is an incredible honor and we are grateful for the recognition, which gives even more voice to this public service campaign and cause, an important social issue of our day affecting youth, parents, and teachers alike. I'd like to also thank One Direction for leading the movement to empower youth to better learn and celebrate their individuality in a bully-free environment. We are keenly aware of the cachet this award embodies and are honored to be a first-time recipient," said Scott Woodward CEO + Chief Creative Officer of SEW BRANDED.
"It is always an incredible feeling when the industry recognizes your work for excellence and even more exciting when that work has meaning and can help change people's lives. The campaign has been an amazing opportunity to use our voices for good and encourage fans and everyone to 'Live Nice' and treat each other with respect," said Liam Payne of One Direction.
The #Together public service campaign included a limited edition back-to-school product collection where a portion of the sales were donated to fund an anti-bullying education program across America. Additionally, the campaign featured a 30-second anti-bullying PSA from One Direction that ran nationwide with a broadcast, cinema, and digital media plan targeting students, teachers, and parents, as well as a 70-second version of the message with exclusive behind-the-scenes footage that was featured at One Direction concerts in the U.S. and shared online and through social media. In the spot, One Direction encourages their fans to show their support of the campaign and help stop bullying by Living Nice, True, Confident, Original, and Unique. Other elements included a microsite where fans could share personalized messages and engage in social media, a retail pop-up, ties with the band's movie and album launches, and a public relations campaign that garnered over five billion consumer impressions.
Last month the #Together campaign won IAC Awards for both Outstanding Integrated and Best Social Media Campaign. Woodward has also been recognized, alongside Chelsea Clinton and Super Bowl Champion Brendon Ayanbadejo, with Hetrick Martin Institute's Emery Award for raising awareness on anti-bullying through brand alliances with the world's most influential music talent, including the "We Supply Kindness" youth campaign collaboration with Lady Gaga's Born This Way Foundation.
ABOUT SEW BRANDED
SEW BRANDED is a New York based brand image and marketing consultancy that creates innovative branded content via a 360-degree holistic approach to brand building. World-class brand design teams develop traditional and non-traditional experiential platforms that are adapted for multiple mediums to position new brands and re-align existing brands. The consultancy's expertise lies in luxury, lifestyle, fashion, and aspirational branding for an eclectic client roster across a diverse portfolio of categories. sewbranded.com. Scott Woodward is the principal Founder, CEO + Chief Creative Officer of SEW BRANDED.
ABOUT SUMMIT INTERNATIONAL AWARDS
This year the Summit Creative Award (SCA) is celebrating its 20th year by spotlighting works created by small and mid-size marketing firms around the globe. This advertising award is widely recognized for its prestige worldwide, and is a coveted honor to its award recipients. It serves as the industry benchmark of excellence. The Summit International Awards (SIA) organization is dedicated to furthering excellence in the marketing communications industry. It administers three distinguished advertising and marketing award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.??The SIA is the oldest and most prestigious organization that administers an advertising award exclusively for firms with limited billings. Throughout its twenty-year history, its Creative Award has established itself as a premier arbiter of creative and communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in its class. Our organization stands apart by offering a true competitive environment where entries are judged alongside those of their peers, and makes its competitions affordable and accessible to the industry by offering multiple entry discounts, streamlined internet submissions and a friendly, knowledgeable customer service staff. Companies from all over the world invest their promotional dollars for the opportunity to be recognized as a Summit International Award winner.
ABOUT ONE DIRECTION
One Direction have sold over 43 million records worldwide and recently received the IFPI's Global Recording Artist Award for 2013 awarded for Top Global sales. Their recent album "Midnight Memories," was released in November 2013 and was the biggest selling album of the year in United Kingdom and also the fastest selling album in the United Kingdom for 3 years. Around the world it reached the no.1 spot in 31 countries. With their third consecutive number 1 album in the USA, the band became the only group in history to have their first 3 albums debut at number 1 on the US Billboard Chart. The band recently kicked off the 'Where We Are Stadium Tour' in Bogota, Colombia on April 25th at the Nemesio Camacho "El Campín" stadium and will bring it to the U.S. on August 5th in East Rutherford, NJ, with more than 65 concerts in between in Europe, United States, Canada and Latin America. One Direction is Liam Payne, Harry Styles, Zayn Malik, Niall Horan and Louis Tomlinson.
CONTACT: Bridget O'Hara Hale
212. 941. 9394 / 212. 941. 7057
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