El Tour to name new sponsor, beneficiary today - Tucson News Now

El Tour to name new sponsor, beneficiary today

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TUCSON, AZ (Tucson News Now) -

The organization that runs El Tour de Tucson will introduce the title sponsor and primary beneficiary at a news conference today.

Perimeter Bicycling Association of America, Inc. will host the news conference at which Richard J. DeBernardis, Founder & President of El Tour, and Tu Nidito Children & Family Services will introduce the three-year sponsorship.

The partnership is expected to increase global exposure to this charitable event, which already brings more than 8,000 cyclists from around the world every year.

Tucson News Now's Barbara Grijalva will be at today's announcement. She can be followed on Twitter at @BGrijalvaKOLD.

Copyright 2014 Tucson News Now. All rights reserved.

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