Weight Management Trends in the U.S., 2nd Edition - Tucson News Now

Weight Management Trends in the U.S., 2nd Edition

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SOURCE ReportBuyer

LONDON, June 19, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report: 
Weight Management Trends in the U.S., 2nd Edition

http://www.reportbuyer.com/food_drink/diet_health_foods/weight_management_trends_u_s.html

Obesity has reached crisis levels in the United States. Almost 70% of adults and almost 32% of school-age children and adolescents are either overweight or obese, according to the latest government statistics. Between 1988 and 2008, the prevalence of obesity increased by 48% among adults and more than 72% among children and teenagers. Moreover, according to Simmons panel data from Experian Marketing Services, almost 39% of all U.S. adults, representing 87.8 million consumers, currently are watching their diet to either lose or maintain their weight.

The causes of the increased prevalence of being overweight and obese are interconnected and complex. They include environment, psychological, cultural and socioeconomic factors as well as overeating, lack of exercise, slow metabolism, and genetic makeup. In fact, the U.S. Centers for Disease Control and Prevention (CDC) calls American society "obesogenic" because it is characterized by environments that promote increased food intake, unhealthy foods, and a sedentary lifestyle. In addition, a growing spate of articles, books, and even films has charged that in its quest for profits, the food and beverage industry-and particularly the fast-food industry-is partly to blame for the obesity epidemic because marketers deliberately create and market foods that are nutritionally unsound and even "addictive." Due to obesity's scope as a national problem, it has also become a political problem, as federal, state, and local governments try new legislation, guidelines, and initiatives to help wrestle this health crisis under control.

For marketers, the opportunity to help provide better responses solution to the nation's obesity epidemic is expanding. Nonetheless, as the battle of the bulge continues, the arsenal consumers use is changing. Now in its 2nd edition, Weight Management Trends in the U.S. identifies issues and trends affecting the marketplace and evaluates current and future sales, marketing, and consumer patterns in three crucial areas of the weight management market: foods and beverages, meal replacements and diet aids, and commercial weight management programs. The report analyzes competitive strategies of key players, new product trends, ingredients, and marketing and advertising positioning, all within the context of the medical, social, economic, and psychographic drivers of current consumer behavior.

Key data sources include the latest government data from the CDC; SymphonyIRI Group's InfoScan Reviews quantifying retail mass-market sales at the marketer/brand share level; and extensive analysis of Simmons data examining consumers' weight management strategies and attitudes toward foods and beverages, and their use of foods and beverages, over-the-counter diet aids, weight management programs, and exercise. In addition, the report contains dozens of numerical tables and graphs, as well as numerous photographs of new products.

Chapter 1: Executive Summary

Scope of Report

Exclusions

Report Methodology

Market Overview

The Scale of Obesity

39% of Adults Are Managing Weight

Two Consumer Categories Figure 1-1: Share of U.S. Population Watching Diet to Lose or Maintain Weight, 2012 (percent) Obesity by the Numbers

Table 1-1: Percentage of Adult Population Overweight or Obese, 1988-2010 (U.S. adults age 20 and over)

More Men Overweight; More Women Obese

Table 1-2: Percentage of Adult Population Overweight or Obese: By Gender, 1988-2010 (U.S. adults age 20 and over)

Prevalence of Overweight and Obesity Higher Among Ethnic Minorities

Table 1-3: Percentage of Adult Population Overweight or Obese by Ethnic Group, 2009-2010 (U.S. adults age 20 and over)

Obesity Epidemic Spreads to All U.S. States

Figure 1-2: Prevalence of Self-Reported Obesity Among U.S. Adults

Childhood Obesity

Table 1-4: Percentage of Children and Teens Who Are Obese, 1988-2008 (U.S. children and teens age 6-19)

Childhood Obesity Risk Higher Among Minorities An Obesogenic Society The Economic Costs of Obesity The Politics of Obesity U.S. Retail Sales Top $36.9 Billion

Table 1-5: U.S. Retail Sales of Weight Management Products and Services, 2008-2012 (in millions of dollars)

Foods and Beverages the Largest Share U.S. Market to Reach $41.8 Billion by 2017

Table 1-6: Projected U.S. Retail Sales of Weight Management Products and Services, 2012-2017 (in millions of dollars)

Market Focus: Food & Beverages

Retail Sales Slip to $29.4 Billion in 2012

Table 1-7: U.S. Retail Sales of Weight Management Foods and Beverages, 2008-2012 (in millions of dollars) Refrigerated Skim/Lowfat Milk the Largest Category at $7.2 Billion

Table 1-8: SymphonyIRI-Tracked Retail Sales of Weight Management Foods and Beverages by Category, 2011-2012 (in millions of dollars)

Categories with a High Ratio of Weight Management Products

Figure 1-3: Food and Beverage Categories with a High Penetration of Weight Management Products, 2012 (based on dollar sales in mass-market channels)

Supermarket/Grocery Stores Claim 62% of Retail Dollar Sales

Figure 1-4: Share of U.S. Retail Dollar Sales of Weight Management Foods and Beverages by Retail Channel, 2012 (percent)

Sales Will Approach $32.8 Billion by 2017

Table 1-9: Projected U.S. Retail Sales of Weight Management Foods and Beverages, 2012-2017 (in millions of dollars)

Coca-Cola, PepsiCo Are Leading Marketers Diet Coke the Largest Brand

Table 1-10: Top 20 Brands of Weight Management Foods and Beverages by SymphonyIRI-Tracked Retail Dollar Sales, 2011-2012(in millions of dollars)

WL/WM Consumers Developing Healthy Eating Habits

Table 1-11: Consumer Attitudes/Opinions Toward Food: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Market Focus: Meal Replacements and Diet Aids

Retail Sales Top $4.2 Billion in 2012

Table 1-12: U.S. Retail Sales of Weight Management Meal Replacements and Diet Aids, 2008-2012 (in millions of dollars) Meal Replacement Bars the Largest Mass-Market Category

Figure 1-5: Share of U.S. Retail Dollar Sales of Weight Management Meal Replacements and Beverages by Category, 2012 (percent)

Mass Market Channels Ring Up 34% of Retail Dollar Sales

Figure 1-6: Share of U.S. Retail Dollar Sales of Weight Management Meal Replacements and Beverages by Retail Channel, 2012 (percent)

Sales Projected to Near $4.9 Billion by 2017

Table 1-13: Projected U.S. Retail Sales of Weight Management Meal Replacements and Diet Aids, 2012-2017 (in millions of dollars)

Kellogg, Atkins Lead Meal Replacement Marketers

Table 1-14: SymphonyIRI-Tracked Sales of Selected Leading Meal Replacements for Weight Management, 2011-2012 (in millions of dollars)

Leading Marketers of Over-the-Counter Diet Aids Use of Non-Prescription Diet Products

Table 1-14: Consumer Use of Non-Prescription Diet Products: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Women More Apt Than Men to Use Most Non-Prescription Diet Products

Table 1-15: Consumer Use of Non-Prescription Diet Products for Weight Loss and Weight Maintenance: All Adults and Male Consumers vs. Female Consumers, 2012 (percent and index of U.S. adults)

Market Focus: Commercial Weight Management Programs

Revenues Reach $3.3 Billion in 2012

Table 1-16: U.S. Revenues of Commercial Weight Management Programs, 2008-2012 (in millions of dollars) Revenues Projected to Exceed $4.1 Billion by 2017

Table 1-17: Projected U.S. Revenues of Commercial Weight Management Programs, 2012-2017 (in millions of dollars)

Use of Weight Management Programs

Table 1-18: Consumer Use of Weight Management Programs: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)

Chapter 2: Overview

Introduction

Exclusions Report Methodology Overweight and Obesity Population in the U.S.

The Scale of Obesity

39% of Adults Are Managing Weight

Two Consumer Categories Figure 2-1: Share of U.S. Population Watching Diet to Lose or Maintain Weight, 2012 (percent) Definitions of Overweight and Obesity Body Mass Index Obesity by the Numbers

Table 2-1: Percentage of Adult Population Overweight or Obese, 1988-2010 (U.S. adults age 20 and over)

More Men Overweight; More Women Obese

Table 2-2: Percentage of Adult Population Overweight or Obese: By Gender, 1988-2010 (U.S. adults age 20 and over)

Prevalence of Overweight and Obesity Higher Among Ethnic Minorities

Table 2-3: Percentage of Adult Population Overweight or Obese by Ethnic Group, 2009-2010 (U.S. adults age 20 and over)

Obesity Epidemic Spreads to All U.S. States

Figure 2-2: Prevalence of Self-Reported Obesity Among U.S. Adults

Measuring Overweight and Obesity in Children Childhood Obesity

Table 2-4: Percentage of Children and Teens Who Are Obese, 1988-2008 (U.S. children and teens age 6-19)

Childhood Obesity Risk Higher Among Minorities Causes and Complications of Being Overweight and Obese

An Obesogenic Society

Are Americans Consuming More Calories?

Is the Food Industry Partly to Blame for Obesity?

Too Little Exercise

The Socioeconomics of Obesity

Genetic Components

Societal Implications of Overweight and Obese Population

Diabetes Cardiovascular Disease Other Diseases The Economic Costs of Obesity The Politics of Obesity

Calorie Counts in Restaurants

Illustration 2-1: McDonald's Menu Board with Calorie Counts

Lower-Calorie Foods Driving Growth in Restaurant Chains

Illustration 2-2: Sbarro Skinny Slice Pizza

NYC Planned to Ban Large Sodas

Public Opinion Split over Government Intervention Weight Management

Three Components: Diet, Exercise and Behavior Modification

Diet Exercise Behavior Modification Government Regulations Type of Diets

Portion-Control Diets

Exchange Diets

Prepackaged Meal and Liquid Formula Diets

Fad Diets

'Wheat Belly' and Gluten-Free Diets

Meal Replacements and Diet Aids FDA and FTC Monitor OTC Diet Aids

FDA Approves Two New Prescription Weight Loss Drugs

Types of Weight Management Programs

Non-Clinical Programs

Do-It-Yourself Programs

Clinical Programs

Market Size and Composition

Market Size Difficult to Measure

U.S. Retail Sales Top $36.9 Billion

Table 2-5: U.S. Retail Sales of Weight Management Products and Services, 2008-2012 (in millions of dollars) Foods and Beverages the Largest Share

Figure 2-3: Share of U.S. Retail Dollar Sales of Weight Management Products and Services, 2012 (percent)

A Seasonal Business

Market Outlook

Opportunities in Weight Management

"Globesity" a Growing Global Problem

Obesity on a Global Scale

Trends in Weight Management Methods, Products, and Programs

Table 2-6: Trends in Weight Management Products and Services, 2008-2012 (percent of U.S. adults who are watching their diet to lose or maintain weight) U.S. News and World Report Ranks 29 Popular Diets Most Effective Methods of Weight Loss Focus on Weight Management Ingredients Targeting Men Government and Private Sector Programs

The Obama Administration: Let's Move

Healthy Weight Commitment Foundation

Front-of-the-Package Nutrition Labels How Accurate Are Calorie Counts? News on the Health Front

Market Projections

U.S. Market to Reach $41.8 Billion by 2017

Table 2-7: Projected U.S. Retail Sales of Weight Management Products and Services, 2012-2017 (in millions of dollars) Major Competitors

Three Arenas

Major Food and Beverage Marketers Market Weight Management Products

Major Marketers of Meal Replacements and Diet Aids

Major Commercial Weight Management Programs

Distribution Channels for Weight Management Products and Services

At the Retail Level

The Consumer

Simmons Consumer Survey Findings

39% of Adults Are Managing Weight

Two Consumer Categories Figure 2-4: Share of U.S. Population Watching Diet to Lose or Maintain Weight, 2012 (percent) High Socioeconomic Status Characterizes Dieters

Table 2-8: Selected High-Index Demographics of Weight Loss/Weight Maintenance Consumers, 2012

Table 2-9: Demographic Overview of Weight Loss Consumers, 2012 (percent, number and index of U.S. adults)

Table 2-10: Demographic Overview of Weight Maintenance Consumers, 2012 (percent, number and index of U.S. adults)

Consumer Attitudes Toward Health

Table 2-11: Consumer Attitudes Toward Health: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)

Consumer Dieting Trends

Table 2-12: Consumer Dieting Trends, All Adults, 2008-2012 (percent any agree of U.S. adults)

Consumer Dieting Patterns

Table 2-13: Consumer Dieting Patterns: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)

Guilt Feelings Run High Among WL/WM Consumers

Table 2-14: Guilt Feelings Toward Foods: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)

Consumer Food Shopping By Retail Stores

Table 2-15: Consumer Food Shopping By Retail Stores: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Consumer Shopping Behavior

Table 2-16: Consumer Attitudes/Behaviors Toward Shopping: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)

The IFIC Food and Health Survey

International Food Information Council

Most Americans Concerned About Their Weight

Most Are Changing Diets to Improve Healthfulness

Weight Management Techniques

Misunderstanding of Calories

Other Consumer Surveys

Consumer Reports

NPD Group Surveys

Technomic's Healthy Eating Survey

Chapter 3: Food & Beverages

Methodology for Sales Estimates

Market Size and Growth

Retail Sales Slip to $29.4 Billion in 2012

Table 3-1: U.S. Retail Sales of Weight Management Foods and Beverages, 2008-2012 (in millions of dollars)

SymphonyIRI-Tracked Dollar Sales Just Under $17.4 Billion


Refrigerated Skim/Lowfat Milk the Largest Category at $7.2 Billion

Table 3-2: SymphonyIRI-Tracked Retail Sales of Weight Management Foods and Beverages by Category, 2011-2012 (in millions of dollars)

Categories with a High Ratio of Weight Management Products

Figure 3-1: Food and Beverage Categories with a High Penetration of Weight Management Products, 2012 (based on dollar sales in mass-market channels)

Supermarket/Grocery Stores Claim 62% of Retail Dollar Sales

Figure 3-2: Share of U.S. Retail Dollar Sales of Weight Management Foods and Beverages by Retail Channel, 2012 (percent)

Market Outlook

A Flat Market


Eating Healthy


Marketers Avoiding "Diet" Positioning


 

Projected Market Growth

Sales Will Approach $32.8 Billion by 2017



Table 3-3: Projected U.S. Retail Sales of Weight Management Foods and Beverages, 2012-2017 (in millions of dollars)

Competitive Trends

Major Food and Beverage Marketers


Coca-Cola, PepsiCo Are Leading Marketers


Table 3-4: SymphonyIRI-Tracked Sales of Selected Leading Weight Management Food and Beverage Categories, Marketers, and Brands, 2011-2012 (in millions of dollars)




Diet Coke the Largest Brand



Table 3-5 Top 20 Brands of Weight Management Foods and Beverages by SymphonyIRI-Tracked Retail Dollar Sales, 2011-2012 (in millions of dollars)




Mergers and Acquisitions


 

Marketing and Advertising Trends

Coke Weighs In on the Obesity Epidemic



Illustration 3-1: Coca-Cola Anti-Obesity Commercial




Better for You and Diet-Friendly Claims Trending Up


Healthful Vending



Illustration 3-2: HUMAN Healthy Vending Machine




Joint Promotions and Endorsements



Illustration 3-3: Frigo Cheeseheads Joint Promotion with Curves


Illustration 3-4: Progresso Soup's Product Placement on The Biggest Loser




Celebrity Spokespersons


Marketers Lag in Using Social Networking as a Marketing Tool


 

Advertising and Marketing Positioning

Recurrent Advertising and Marketing Themes


Healthy Choice: "Don't Diet. Live Healthy"



Illustration 3-5: Healthy Choice "No-Carb Queens" TV Commercial




Lean Cuisine Makes Dieting Fashionable



Illustration 3-6: Lean Cuisine "All the Rage" TV Commercial


Illustration 3-7: Lean Cuisine Food Samples Truck


Illustration 3-8: Lean Cuisine Salad Additions Commercial




Special K: Gain from Losing



Illustration 3-9: Special K "Defined by a Number" Commercial




Dannon Light & Fit Greek Yogurt Helps Satisfy You



Illustration 3-10: Dannon Light & Fit Greek Yogurt Commercial




"Love Every Sip" of Diet Pepsi



Illustration 3-11: Diet Pepsi "Love Every Sip" Commercial




Dr Pepper Ten Is 'Not for Women'?



Illustration 3-12: Dr Pepper Ten TV Commercial


Illustration 3-13: 7-Up Ten Commercial




Trop50 Ads Combine Humor and Sex Appeal



Illustration 3-14: Trop50 TV Commercial





 

New Product Introductions

Product and Ingredients Trends


Frozen Meals



Atkins Launches Frozen Entrees


Illustration 3-15: Atkins Frozen Entrees


Cedarlane Goes Lean


Illustration 3-16: Cedarlane's CedarLean Soup & Wrap Lunch Combos


Illustration 3-17: Cedarlane's CedarLean Egg White Frittatas


ConAgra Foods: Healthy Choice Baked Entrees


Illustration 3-18: Healthy Choice Baked Taste Entrees


Lean Cuisine Salad Additions


Illustration 3-19: Lean Cuisine Salad Additions


Nestlé Relaunches Lean Cuisine Line


Illustration 3-20: Lean Cuisine's Culinary Collection


Weight Watchers Smart Ones Satisfying Selections


Illustration 3-21: Weight Watchers Smart Ones Satisfying Selections


Lunds & Byerly's Better-for-You Frozen Entrees


Illustration 3-21: Lunds & Byerly's Better For You Entrees


Vitalicious Low-Calorie Pizza


Illustration 3-22: Vitalicious VitaPizza




Weight Watchers Fresh Meals in the Deli


Weight Watchers "Pre-Portioned" Frozen Chicken



Illustration 3-23: Weight Watchers Frozen Chicken




Thin Breads Rising



Illustration 3-24: Arnold Pocket Thins Flatbread




Yogurt Goes Greek



Illustration 3-25: Yoplait Greek 100 Yogurt


Illustration 3-26: Dannon Light & Fit Greek Yogurt




High-Protein and High-Fiber Cereals



Illustration 3-27: Fiber One Chocolate Cereal


Illustration 3-28: Special K Protein Plus Cereal




Breakfast Foods



Illustration 3-29: Special K Flatbread Breakfast Sandwiches


Illustration 3-30: Jimmy Dean Delights Flatbread Sandwiches


Illustration 3-31: Weight Watchers Smart Ones Pancakes with Turkey Sausage


Illustration 3-32: Special K Protein Meal Bars


Illustration 3-33: Special K Breakfast Shakes




South Beach Diet Relaunches Line



Illustration 3-34: South Beach Diet Protein Fit Cereal Bars




Guilt-Free Snacks and Desserts



Illustration 3-35: Special K Popcorn Chips


Illustration 3-36: Popcorn, Indiana FIT Popcorn


Illustration 3-37: Slim-Fast Snack Bites


Illustration 3-38: Weight Watchers Red Velvet Créme Cake


Illustration 3-39: Fiber One Chocolate Chip Cookie 90-Calorie Brownies




Frozen Yogurt Goes Greek



Illustration 3-40: Healthy Choice Greek Frozen Yogurt




Kraft Follows MiO's Success with Crystal Light Liquid



Illustration 3-41: Crystal Light Liquid Flavor Enhancers


Illustration 3-42: Dasani Drops Liquid Flavor Enhancers




Monk Fruit Sweetener Makes it to Mass-Market



Illustration 3-43: Splenda Nectresse No-Calorie Sweetener


Illustration 3-44: Nevella To Go Liquid Sweeteners




Lower Calorie Fruit Juice Drinks



Illustration 3-45: Trop50 Juice with Tea


Illustration 3-46: Minute Maid Light Juice Drinks




Low Calorie Soda Segment Heating Up



Illustration 3-47: Dr Pepper Ten


Illustration 3-48: Dr Pepper Ten Line Extensions




Meanwhile, in the United Kingdom…



Illustration 3-49: Heinz (U.K.) Weight Watchers Squeeze & Stir Soups




… in Australia



Illustration 3-50: Coles (Australia) Simply Less Private-Label Line




… and in Japan



Illustration 3-51: Pepsi Special in Japan


Illustration 3-52: Pepsi Special Commercial


Illustration 3-53: Kirin Mets Cola in Japan





 

Consumer Trends

About the Simmons Consumer Survey


WL/WM Consumers Developing Healthy Eating Habits



Table 3-6: Consumer Attitudes/Opinions Toward Food: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)




WL and WM Consumers: Breakfast Is Most Important Meal of the Day



Table 3-7: Consumer Attitudes/Opinions Toward Meals: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)




Weight Management and Snacks



Table 3-8: Consumer Attitudes/Opinions Toward Snacks: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)




Attitudes Toward Meal Preparation



Table 3-9: Consumer Attitudes/Opinions Toward Meal Preparation: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)




Nutritional Attributes



Table 3-10: Nutritional Attributes of Foods Bought When Watching Diet: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)




Favorite Food Products/Brands



Table 3-11: Food Products/Brands Bought: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)




Favorite Diet Soft Drinks



Table 3-12: Drink Diet Soft Drinks: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)









 

Chapter 4: Meal Replacements and Diet Aids

Definitions of Meal Replacements and Diet Aids

Methodology for Sales Estimates

The Market



Retail Sales Top $4.2 Billion in 2012



Table 4-1: U.S. Retail Sales of Weight Management Meal Replacements and Diet Aids, 2008-2012 (in millions of dollars)




SymphonyIRI-Tracked Dollar Sales Approach $1.1 Billion


Meal Replacement Bars the Largest Mass-Market Category



Table 4-2: SymphonyIRI-Tracked Retail Sales of Weight Management Meal Replacements and Diet Aids by Category, 2011-2012 (in millions of dollars)


Figure 4-1: Share of U.S. Retail Dollar Sales of Weight Management Meal Replacements and Beverages by Category, 2012 (percent)




Mass Market Channels Ring Up 34% of Retail Dollar Sales



Figure 4-2: Share of U.S. Retail Dollar Sales of Weight Management Meal Replacements and Beverages by Retail Channel, 2012 (percent)




Market Outlook


Meal Replacements Can Be Effective for Dieting


FDA and FTC Monitor Over-the-Counter Diet Aids


Endorsement by Dr. Oz Drives Sales




Projected Market Growth



Sales Projected to Near $4.9 Billion by 2017



Table 4-3: Projected U.S. Retail Sales of Weight Management Meal Replacements and Diet Aids, 2012-2017 (in millions of dollars)






Competitive Trends



Hundreds of Companies and Products


Leading Marketers of Meal Replacements


Kellogg, Atkins Lead Meal Replacement Marketers



Table 4-4: SymphonyIRI-Tracked Sales of Selected Leading Meal Replacements for Weight Management, 2011-2012 (in millions of dollars)




Leading Marketers of Over-the-Counter Diet Aids


Iovate's Hydroxycut and GSK's Alli Lead the Market



Table 4-5: SymphonyIRI-Tracked Sales of Selected Leading Weight Control Candies/Tablets, 2011-2012 (in millions of dollars)






Competitive Snapshots



Atkins Nutritionals



Illustration 4-1: Sharon Osbourne Talks about Atkins in an Interview




GlaxoSmithKline Plc



Illustration 4-2: Alli Let's Fight Fat Website




Herbalife Ltd



Illustration 4-3: Herbalife Website




Iovate Health Sciences, Inc.



Illustration 4-4: Hydroxycut Website




Sensa Products, LLC



Illustration 4-5: Sensa Website




Slim-Fast Foods Co.



Illustration 4-6: Slim-Fast Website




SBD Foods LLC



Illustration 4-7: South Beach Diet Bars Commercial


Illustration 4-8: South Beach Diet Snack Smoothies Commercial




ThinkThin LLC




Consumer Trends



About the Simmons Consumer Survey


Use of Non-Prescription Diet Products



Table 4-6: Consumer Use of Non-Prescription Diet Products: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)




Women More Apt Than Men to Use Most Non-Prescription Diet Products



Table 4-7: Consumer Use of Non-Prescription Diet Products for Weight Loss and Weight Maintenance: All Adults and Male Consumers vs. Female Consumers, 2012 (percent and index of U.S. adults)









 

Chapter 5: Commercial Weight Management Programs

Definitions of Commercial Weight Management Programs

Non-Clinical Programs

Do-It-Yourself Diets

Clinical Programs





The Market



Revenues Reach $3.3 Billion in 2012



Table 5-1: U.S. Revenues of Commercial Weight Management Programs, 2008-2012 (in millions of dollars)






Market Outlook



Marketers Target Corporate Clients...


... And Minorities



Illustration 5-1: Jennifer Hudson on the Cover of Weight Watchers Magazine


Illustration 5-2: Website for the Hispanic Reality TV Show Dale con Ganas




Whither Consultants?




Projected Market Growth



Revenues Projected to Exceed $4.1 Billion by 2017



Table 5-2: Projected U.S. Revenues of Commercial Weight Management Programs, 2012-2017 (in millions of dollars)






Competitive Trends



Weight Watchers Leads Marketers


Increasing Competition from Free Websites and Apps



MyFitnessPal LLC


Illustration 5-3: MyFitnessPal Website


Illustration 5-4: MyFitnessPal Mobile Apps


PEERtrainer


Illustration 5-6: PEERtrainer Website


SparkPeople Inc


Illustration 5-7: SparkPeople Website






Competitive Snapshots of Commercial Programs



Curves International, Inc.



Illustration 5-8: Curves Website




eDiets.com



Illustration 5-9: eDiets Website




HealthyWage LLC



Illustration 5-10: HealthyWage Website




Jenny Craig, Inc.



Illustration 5-11: Jenny Craig Website


Illustration 5-12: A Portion of Jenny Craig's Menu




Medifast, Inc.



Illustration 5-13: Medifast "Conversations with Yourself" Commercial




Nutrisystem, Inc.



Illustration 5-14: Nutrisystem QVC Ad


Illustration 5-15: Nutrisystem Everyday Smoothies and Snacks


Illustration 5-16: Nutrisystem Commercial with Janet Jackson




Weight Watchers International, Inc.



Illustration 5-17: Products Endorsed by Weight Watchers


Illustration 5-18: Weight Watchers Website


Illustration 5-19: Weight Watcher's "Lose Like a Man" Marketing Campaign






Consumer Trends



About the Simmons Consumer Survey


Use of Weight Management Programs



Table 5-3: Consumer Use of Weight Management Programs: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)




Weight Loss/Weight Maintenance Consumers More Apt to Exercise Than General Public



Table 5-4: Consumer Exercise Patterns: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)




Consumer Exercise Patterns by Place



Table 5-5: Consumer Exercise Patterns by Place: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)




Frequency of Exercise



Table 5-6: Consumer Exercise Frequency: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)




Types of Exercise Performed



Table 5-7: Selected Types of Exercise in Past Year: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)

Read the full report:
Weight Management Trends in the U.S., 2nd Edition

http://www.reportbuyer.com/food_drink/diet_health_foods/weight_management_trends_u_s.html

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: query@reportbuyer.com
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

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