Dress.UP Fitness Bracelets Launches New Line of Fitbit Flex Fashion Wristband Covers for Women - Tucson News Now

Dress.UP Fitness Bracelets Launches New Line of Fitbit Flex Fashion Wristband Covers for Women

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE Dress.UP Fitness Bracelets

New accessory allows women to incorporate their fitness trackers into their wardrobe outside the gym

CALGARY, Alberta, June 20, 2014 /PRNewswire/ -- Dress.UP Fitness Bracelets Inc. has launched a new line of fitness wristband covers for the Fitbit Flex. Women often struggle to incorporate wristband fitness trackers into their wardrobe outside of the gym. Dress.UPs new line of Fitbit Flex covers provide women the ability to transform their tracker into a chic fashion accessory suitable for evening wear.

Classic Collection of Dress.UP Covers for Fitbit Flex Fitness Tracking Wristbands

Dress.UP covers come in 5 lines-Classic, Metallic, Olympic, Sparkle, and Flo', a line of fluorescent covers. These provide 15 fashionable alternatives to the basic elastomer or rubber single colour wristbands.

Changing the look of a fitness wristband is as simple as pulling a stretch fabric Dress.UP cover over a Fitbit Flex bracelet. Social media testimonials include "Genius!" and "Fits like a glove!"

Dress.UP Fitness Bracelets was launched in December 2013, followed by a meteoric Kickstarter campaign, which led to a line of Dress.UP covers for the Jawbone UP (and later UP24) fitness tracker wristband. According to Pat Daunais, VP of Operations, "Many Dress.UP customers have commented on the unexpected but very much appreciated comfort factor now brought to their Fitbit and Jawbone fitness trackers. No more chafing or rashes!"

Dress.Up Fitness Bracelets designs products that accessorize wearable fitness trackers. As the leader in the transform your tracker market, we have designed products for the Jawbone UP, UP24 and Fitbit Flex bracelets. Our products encourage and empower people to continue using their trackers through an improved look and feel experience. Dress.UPs have been sold in over 20 countries around the globe. Our products are designed and manufactured by women, for women in Calgary, Alberta, Canada.

Dress Up Fitness Bracelets Inc.

Media Contact:
Julia Turnbull, President
Email
403-608-3377

Sparkle Collection of Dress.UP Covers for Fitbit Flex Fitness Tracking Wristbands

Photo - http://photos.prnewswire.com/prnh/20140620/119624

Photo - http://photos.prnewswire.com/prnh/20140620/119623

©2012 PR Newswire. All Rights Reserved.

  • Latest Health NewsThe Latest from HealthDayMore>>

  • The 'Hobby Lobby ruling' and what it means for U.S. health care

    The 'Hobby Lobby ruling' and what it means for U.S. health care

    The U.S. Supreme Court's ruling on contraception coverage -- as mandated under the Affordable Care Act -- could lead to a legal quagmire that might allow companies to deny insurance coverage for any medical practice that violates their religious principles.
    The U.S. Supreme Court's ruling on contraception coverage -- as mandated under the Affordable Care Act -- could lead to a legal quagmire that might allow companies to deny insurance coverage for any medical practice that violates their religious principles.
  • Diet changes can alter gut bacteria

    Diet changes can alter gut bacteria

    Dietary changes can dramatically alter the balance of bacteria in the gut on a daily basis, according to a new study.
    Dietary changes can dramatically alter the balance of bacteria in the gut on a daily basis, according to a new study.
  • Lift U.S. ban on blood donations by gay men

    Lift U.S. ban on blood donations by gay men

    The United States should repeal a 30-year policy that bans blood donations from gay and bisexual men, according to a team of medical and legal experts writing this week in the Journal of the American Medical...
    The United States should repeal a 30-year policy that bans blood donations from gay and bisexual men, according to a team of medical and legal experts writing this week in the Journal of the American Medical Association.
Powered by WorldNow