Universal Pictures And EuropaCorp's Lucy Races Into International IMAX® Theatres Starting August 8 - Tucson News Now

Universal Pictures And EuropaCorp's Lucy Races Into International IMAX® Theatres Starting August 8

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SOURCE IMAX Corporation

LOS ANGELES, July 8, 2014 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX; TSX: IMX), Universal Pictures, a division of Comcast Corp. (NASDAQ: CMCSA) and EuropaCorp today announced that Lucy, the new thriller from acclaimed filmmaker Luc Besson that stars Scarlett Johansson and Academy Award® winner Morgan Freeman, will be digitally re-mastered into the immersive IMAX® format and released into IMAX® theatres in select international territories starting August 8.

IMAX Logo.

Furthering The IMAX Experience®, select scenes in Lucy were captured using IMAX® cameras.  Those sequences filmed with the extremely high-resolution cameras will add to the explosive action and scope of the film as seen best in IMAX theaters.

"Luc Besson is one of the most gifted creators of on-screen heroines in cinema history, and Scarlett Johansson is a favorite of IMAX audiences around the world," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment.  "Besson uses IMAX cameras to capture this powerful combination, making Lucy the kind of visceral visual spectacle that our fans are looking for and providing a moviegoing experience only IMAX can deliver."

"When shooting a movie, as much as possible, I try and remove the wall between the lens and the performers," said Besson.  "Filming key scenes in Lucy with IMAX cameras allowed me to bring the gradual awakening that our heroine is experiencing directly to the audience.  I hope that you can feel what she feels and go on this exciting journey with her as she adapts to the incredible changes to her mind and body."

The IMAX release of Lucy will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

About Lucy:
From La Femme Nikita and The Professional to The Fifth Element, writer/director Luc Besson has created some of the toughest, most memorable female action heroes in recent cinematic history.  Now, Besson directs Scarlett Johansson and Academy Award® winner Morgan Freeman in Lucy, an action-thriller that examines the possibility of what one human could truly do if she unlocked 100 percent of her brain capacity and accessed the furthest reaches of her mind.  For more information about Lucy, please visit the official website at www.lucymovie.com.

About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined.  Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of March 31, 2014, there were 840 IMAX theatres (707 commercial multiplexes, 18 commercial destinations and 115 institutions) in 57 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

For additional information please contact:

Media:
IMAX Corporation - New York
Ann Sommerlath
212-821-0155
asommerlath@imax.com

 

Entertainment Media:
Principal Communications Group - Los Angeles
Melissa Zukerman/Paul Pflug
323-658-1555
melissa@pcommgroup.com
paul@pcommgroup.com

Investors:
IMAX Corporation – New York
Teri Loxam
212-821-0110
tloxam@imax.com

Business Media:
Sloane & Company – New York
Whit Clay
212-446-1864
wclay@sloanepr.com

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