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MOSCOW, Aug. 18, 2014 /PRNewswire/ -- RT unveils its international advertising campaign: "RT. For the Second Opinion.", which brings attention to the importance of having a plurality of voices in the news media. The campaign debuted in New York in mid-August of 2014 and will roll out in Washington, DC, and London by the end of the month.
"It is very important to alert the international public to how important it is to have diverse voices and alternative viewpoints," says Margarita Simonyan, RT's Editor-in-Chief. "Too many times throughout history harmful policies were carried out exactly because there was no voice of dissent to question the mainstream narrative and the establishment consensus. One of the most striking examples is the Iraq War."
The campaign is comprised of a series of posters, varying between different markets in the US and the UK. It is carried out in part via the "wild posting" outdoor advertising format.
RT is a global international news network that broadcasts 24/7 in English, Arabic and Spanish from its studios in Moscow and Washington, DC, and is available to 700 million viewers worldwide. In the US, RT is watched by nearly 3 million people weekly (Nielsen survey May 2013-March 2014). In the UK more than 700,000 viewers tune in to RT every week (BARB, July 2014). RT has received its third International Emmy nomination in August 2014 and is the only Russian TV channel to garner three nominations for the International Emmy Awards for News. RT is also the winner of the Monte Carlo TV Festival Awards for best 24-hr broadcast, and the first TV news channel in history to cross the billion views mark on YouTube.
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