TUCSON, AZ (Tucson News Now) - At the recent Arizona Governor's Conference on Tourism, held here in Tucson on July 12, Arizona State Parks received two awards from the Arizona Office of Tourism.
"We are thrilled to receive these honors from the tourism community," said Arizona State Parks Executive Director Sue Black, in a recent release. "Thanks to the outstanding efforts of our staff and volunteers, these programs have not only introduced new audiences to our parks but also new generations who we hope will continue to lead active, healthy lives."
ASP received the Tourism Spirit of Service Award for the Family Campout Program and the Excellence in Innovative Marketing Award for social media efforts.
The Family Campout Program is a family-based program designed to show first time campers the ropes and how to have fun together in the outdoors. Families who participate in the program camp out at a state park, without having to bring their own camping equipment or gear for activities that take place during the weekend.
Socials media efforts included a partnership with REI on the Opt Outside Campaign. This entailed ASP gave out free park passes for Black Friday and Thanksgiving weekend. Additional social media included Facebook, Twitter and Instagram, using Periscope and Facebook Live to stream interactive content on a horned owl release by Liberty Wildlife at Lost Dutchman State Park and a newly rebuilt stamp mill at Jerome State Historic Park.