Oro Valley discontinues 'OV Dollars program' - Tucson News Now

Oro Valley discontinues 'OV Dollars program'

(Source: Town of Oro Valley) (Source: Town of Oro Valley)
ORO VALLEY, AZ (Tucson News Now) -

The Town of Oro Valley is discontinuing the "OV Dollars Program" effective Oct. 12.  

OV Dollars launched Dec. 5, 2011 and operates much like a regular gift card, but instead of only being able to use it at one retailer, shoppers were able to swipe the card at any of 87 participating businesses in Oro Valley. In 2012, the Greater OV Chamber of Commerce became a second distribution point for selling the OV Dollars cards, but the response was not quite what the town had hoped it would be. 

"In partnership with the Greater Oro Valley Chamber of Commerce, the business community and our residents, we have been monitoring the effectiveness of the OV Dollars program. Unfortunately, there is not sufficient incentive for consumers to use OV Dollars and the program did not develop as anticipated," said Economic Development Manager Amanda Jacobs, in a recent release. "Eliminating the OV Dollars Program will save the Town an estimated $4,800 annually in program costs."

OV is anticipating a "run off" or draw down with current card holders and participating merchants of any remaining card balances.  

For those who have an OV Dollars card with a balance, town officials are requesting that they use it over the next year. After one year and one day of inactivity, the merchant bank will deduct a $2.50 fee per month from card balances.  

Cardholders can check their balance by clicking here.

To view participating businesses click here

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