ADOT announces winning safety messages - Tucson News Now

ADOT announces winning safety messages

(Source: Arizona Department of Transportation) (Source: Arizona Department of Transportation)
TUCSON, AZ (Tucson News Now) -

The Arizona Department of Transportation announced the winning messages in its popular safety message contest on Friday, April 21.

According to a news release from ADOT, the agency received more than 6,700 entries and thousands of votes. 8,000 votes were cast for 20 finalists.

Both winning messages will appear on overhead signs Friday, while the “temperature” message will remain on signs through Sunday evening, April 23. The “HOV” message will reappear on signs in the Phoenix area on Monday, April 24.

Phoenix residents Ashley Servatius and Jim Atkinson submitted the winning entries. Personal experiences inspired their messages.

Servatius said in the release, “A friend and I were driving and she was alarmed because she thought I was driving 101 miles per hour. Little did she know, that was my temperature gauge and not my speedometer. It was a good laugh.”

Atkinson said HOV-lane violators are a pet peeve.

“When you’re cruising down the road and other drivers see you,” he said, “you just look bad.”

If your submission did not win, ADOT says you still might see it on a sign. Messages that did not win will be considered for future use, ADOT said.

The people behind the safety messages and the ADOT Twitter account are gaining a reputation as delivering witty messages.

“Our hope in putting unconventional safety messages on the overhead signs is that drivers will engage with the message and driver behavior will begin to change, making roads safer for everyone,” said Kevin Biesty, ADOT deputy director for policy.

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